‘Strictly Business’ at Cannes Lions: Deloitte, AWS and Sony Pictures Entertainment Execs on Getting Your ‘Hands Dirty’ With New Tech Like AI: ‘Start Tackling Hard Problems’

Variety · June 26, 2026

When it comes to deploying daunting new technologies like AI, leaders in media, sports and entertainment shouldn’t be afraid to do hard things. That was a key takeaway from the Variety “Strictly Business” Podcast Live pr

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