Secret Cinema Boss on ‘Grease’ Returning and Record-Breaking ’Pirates of the Caribbean’ Pre-Sales: ‘When People Step Into This Room, They’re Going To Be Beside Themselves’

Variety · July 6, 2026

When TodayTix acquired Secret Cinema in 2022 for a reported $100 million, it marked a new era for the company, which started life as a ragtag bunch of film enthusiasts trying to bring movies to life. Originally, the scre

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