Renegade Enterprises Aggregated from Billboard

Meet the Merch Maven Behind Behind Morgan Wallen’s ‘God’s Country’ Drop & Post Malone’s ‘Big Ass Ciggy’

How do you turn an unexpected viral moment into must-have merchandise? Just ask Bravado’s senior director of brand management, Rachel Zucco. In her role at Universal Music Group’s merch and brand management division (whe

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