Renegade Enterprises Aggregated from Variety

Gen Z Leans Hard into Nostalgia to Spur Music and Content Discovery: Study

The heart-tugging pull of nostalgia tugs hardest on Gen Z, according to a study involving three generations of consumers in the U.S., U.K. and Australia. “Then is Now: A Study on Modern Nostalgia” surveyed 1,800 people,

You are being forwarded to Variety in a few seconds. Renegade Enterprises is a news aggregator — we credit, link, and attribute every story to its original publisher. If you are the rights holder and want this link removed, use our DMCA process.