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Disney Moves Some Super Bowl Commercials at $8 Million Amid Advertiser Squabbles (EXCLUSIVE)

Variety ·
Disney Moves Some Super Bowl Commercials at $8 Million Amid Advertiser Squabbles (EXCLUSIVE)

Disney has started to move Super Bowl commercial time in earnest, but only after a round of squawking that would have impressed Donald Duck. After pressing advertisers to pony up $10 million for a 30-second spot as well

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